Africa tech companies should join VIVA tech conference

African-born global ad-tech company, Popimedia is encouraging African tech start-ups to participate in VIVA Technology Paris.

Co-hosted by Publicis, the inaugural event, running from 30 June to 2 July 2016, aims to provide a “real-time platform for collaboration and a high-level stage for discussions around the impact technology has on both businesses and society.”

Touting an expected 30 000 visitors, comprising entrepreneurs, corporate executives, and venture capitalists, the event promises to be a melting pot of tech, interaction and innovation.

VIVA Technology Paris is based on four cornerstones: Labs, which is a collaborative, co-working space focused on 20 industry sectors; Challenges, an open-innovation platform aimed at solving business challenges through technology; Imagine, keynotes and panel discussions, and Hall of Tech – devoted to technology innovations that are changing business and society.

Daniel Levy, CEO of Popimedia stated that: “VIVA Technology Paris presents an incredible platform, which local start-ups could use as a springboard to the next level of innovation and development.  Understanding the journey of the tech start-up ourselves, we can attest to the benefits of collaborating with large corporations.”

“VIVA Technology Paris will provide start-ups incredible networking opportunities, insight into the most sophisticated technology developments on the planet, and inspiration for future collaborations and projects.”

Popimedia is facilitating African participation in the event. “As part of the Publicis Groupe, we want to form an African delegation that has access to the world’s best tech players, experts, and success stories,” said Levy.